We all know the importance of fashion stores by now. All the popular brands have their online store to reap maximum benefit of the increase in digitalization. Be it Mango, Zara, Next or any other well-known brands, it won’t come off as a surprise to you if you see people ordering online from their official site rather than going to the physical stores. More so, this tendency increases when there’s an online sale.
Owing to the fact that most popular brands have their well-established fashion store online already, it is no question that you need to step up your fashion game too.
But here are some elements to keep in mind before choosing the perfect theme for your fashion store website.
- Responsiveness:
Most people order products through the convenience of their smartphones. So, this aspect is a need, not even a want.
- Attractive look with well-organized elements:
No one wants to see a fashion store website that has no one category in place. It is important to have a structure within your site. E.g. Men’s wear, Footwear, Summer wear, Winter wear.
- Plugin friendly:
An online fashion store is hard to create or manage without useful plugins like Revolution Slider and Visual Composer.
Read up our top picks of best fashion WordPress themes below.
Disclosure: This guide contains affiliate links. When you purchase a theme through the links, I sometime earn a commission, at no additional cost to you. Read my full disclosure here.
1. APRIL – Fashion WooCommerce WordPress Theme
April is a beautiful and colorful fashion theme that is designed for all kinds of fashion stores including makeup, accessories, clothing, etc. It is highly responsive with amazing functionality that is very easy to understand. The theme has plugin support of Visual Composer and Revolution Slider which makes website designing less hefty task. It includes many stylish homepages that are predesigned and ready to be used by just one-click demo install.
Moreover, there are lots of customization options available in the theme including unlimited skins and colors along with interesting custom widgets including social media icons. Further, the theme is WooCommerce ready with many unique header styles that can make sure your website looks extremely eye-catching to your customers. The theme is well-documented and offers great support.
Main Features:
- Highly responsive with cross-browser compatibility
- Beautiful and modern design
- Plugin friendly
- Stylish homepages along with header styles to make your store stand out
- Unlimited skins and custom widgets
- WooCommerce ready with one-click demo install
- Well documented with good support
2. Striz – Fashion Ecommerce WordPress Theme
Striz is a fully responsive, modern and professional theme designed for fashion street style including accessories, street trends, streetwear, menswear, etc. The theme promises to give you an amazing user experience along with a stunning website that customers find hard to resist buying from. It has every functionality that you’d require in an online fashion store. From impressive presentation of products to easy designing and management. It includes lots of customization options including animations, effects, colors as well as fonts which can completely transform how your website is presented.
Moreover, the theme has a page builder and Revolution slider which further makes things easier. The theme is also compatible with WooCommerce. Interestingly, the theme has many stunning premade homepages along with one-click demo import and if you get stuck somewhere, you can always refer to the support team. It also has a cool fast order tracking process along with speed optimization and stylish header and footer styles.
Main Features:
- Highly responsive with cross-browser compatibility
- Optimized for speed with one-click install
- Premade homepages that are stunning and can be used via one-click demo import
- Plugin friendly
- Unique header and footer styles
- Lots of customization options like unlimited colors
- Good support with detailed documentation
3. Amely – Fashion Shop WordPress Theme for WooCommerce
Amely is an elegant and attractive theme that is designed for all kinds of fashion stores. It is fully responsive which means it looks good on all screens so customers can make purchases through the convenience of their phones. It has many unique homepages and shop layouts that are readily available for use so that makes it very convenient.
It is plugin friendly with WPBakery and Revolution Slider along with WooCommerce and premium shop. It includes cool shop features like wish list, compare, Instagram shop, product filter, and many more. Moreover, it is optimized for speed and SEO. It also has a live customizer and free updates which is also very useful. All in all, the theme is fast, efficient and flexible with its elements.
Main Features:
- Highly responsive with cross-browser compatibility
- Modern and elegant design
- Plugin friendly
- Lots of shop features like wish list, compare, strong product filter
- Optimized for speed and SEO
- Live customizer with free updates
- Well-documented with great support
4. Fashion – WooCommerce Responsive WordPress Theme
Fashion is an attractive and intuitively designed theme for fashion shops, clothing, accessories as well as gift shops and many other fashion businesses. It’s a responsive and highly functional theme that is sure to create your website into something that is very appealing. The theme consists of a page builder that is easy to use and with which you can customize your site easily.
The theme also consists of many stunning homepages as well as inner pages that will give your website a unique look. Also, the theme features amazing header and footer styles as well as blog layouts and smart mega menu. The theme is plugin friendly and includes support of WooCommerce, Elementor, Revolution Slider and Contact form 7. Moreover, it is optimized for speed and SEO as well making it very useful. Further, the theme consists of parallax effects along with great support.
Main Features:
- Highly responsive with cross-browser compatibility
- Attractive and poweful
- Plugin friendly
- Stunning homepages and inner pages that can be used with one-click demo install
- Amazing header and footer styles
- Optimized for speed and SEO
5. Zoli – Fashion WooCommerce WordPress Theme
Zoli is an elegant and professional theme designed for fashion stores of many kinds including menswear, womenswear, accessories and much more. The theme has powerful functionality and is highly flexible. It not only saves your time by offering you predesigned stunning homepages, product pages, multiple product pages as well as inner pages, but also ensures that these complement your brand name so well that customers just cannot resist buying from you.
Interestingly, it has amazing look book styles in which you can effectively show case your products. Moreover, it has a strong filter option which makes it very easy for customers to find what they are looking for. There’s also one-page checking out process which saves time of customers. Besides that, the theme is plugin friendly and is optimized for great speed, so your customers will be really impressed. The theme offers professional support along with extensive documentation for your assistance.
Main Features:
- Highly responsive with cross-browser compatibility
- Plugin friendly
- Predesigned unique homepages, inner pages, product pages
- Look book styles and strong filter option
- One-page checking out process
- Optimized for speed
- Reliable support with detailed documentation
6. Lezada – Fashion WooCommerce WordPress Theme
Another elegant and highly functional theme would be Lezada. It’s a fully responsive theme designed for all types of fashion stores and looks good on all screens. It is also one of the best sellers. It is plugin friendly with a page builder which ensures smooth creation of your website without any hassles. The theme is also translation ready so if your store is aimed at international customers too, this feature should keep you interested.
It has many shop options like compare, off-canvas cart as well as Instagram shop which ensure maximization of your sales. Also, the theme has carefully crafted homepages that can be used to make your website quickly and effectively. It also has a range of product pages as well as mega menu. Further it is optimized for speed as well as SEO, so that makes it very useful too.
Main Features:
- Highly responsive with cross-browser compatibility
- Modern and attractive design
- Plugin friendly
- Shop options like compare, off-canvas cart and Instagram shop
- Predesigned homepages that are stunning
- Optimized for speed and SEO
7. Esmee – Fashion Store Theme
Esmee is a responsive, modern and an attractive theme that fits perfectly to the needs of all kinds of online fashion stores as well as fashion websites. The theme comes with powerful functionality owing to its carefully crafted and developed elements. The theme has interesting shop options including smart filtering, ajax shop, instant product search system and much more.
It is also very fast and SEO friendly which means your site will get traffic in no time and you’ll start making sales soon too. The theme is plugin friendly with support of Visual Composer which ensures smooth designing of your website, Revolution Slider as well as WooCommerce. The theme is very fast, flexible and efficient ensuring your products are presented in an attractive way to appeal to the customers. It has great support along with online documentation.
Key features:
- Highly responsive with cross-browser compatibility
- Modern and attractive
- Smart filtering, complete ajax shop, instant product search system
- SEO and speed optimized
- Plugin friendly
- Great support and online documentation
8. Catana – Fashion & Minimal WooCommerce WordPress Theme
Catana is a pretty theme that caters to all kinds of online fashion stores needs. It has everything that you’d need to design an excellent fashion store that not only appeals to the customers, but is also very easy to use for them. It has mega menu along with plugin support of WPBakery page builder as well as Revolution Slider. It also has a product quick view and cart options which makes your website very convenient for the customers.
Apart from that, the theme is fully responsive that looks good on all screens which increases your chances to maximize your sales as customers can just place an order from their phone. It includes many shop and home layouts that look beautiful. Moreover, it includes a Wishlist and compare feature too. Further, it is translation ready with great support.
Main Features:
- Highly responsive with cross-brower compatibility
- Attractive and highly functional
- Plugin friendly
- Product quick view, cart options, wish list, compare
- Translation ready with lots of customization tools
- Social media and font awesome integration
- Professional support with useful documentation
9. Wrangler – Fashion Store Multipurpose Responsive WooCommerce WordPress Theme
Last, but the most comprehensive one, Wrangler is a theme that is designed for multiple purposes, but can be used for fashion stores too. With this theme, you can show off your designer as well as ordinary collections in a very attractive way. The theme is fully responsive which means it looks good on all screens. The theme has product slider and product countdown timer as well as smart cart which makes it so useful.
The theme is SEO optimized with many customization tools that you can use to completely change the look of your website. The theme is also translation ready with many plugins included. Further, the theme promises to provide excellent customer service along with very helpful documentation which can assist you throughout.
Main Features:
- Elegant and modern design
- Product slider, product countdown timer
- Smart cart, wish list, compare, quick view
- Speed and SEO optimized
- Lots of customization options
- Plugin friendly with translation ready files
- Excellent support with helpful documentation
My Verdict:
My Verdict: A fashion store needs to be highly responsive with plugin compatibility and lots of customization options. These are just some of the essential elements that you should keep in mind before heading towards your final decision. Happy browsing.
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